Coconut flour boasts a light and fluffy texture and produces tender baked goods. The flour varies between brands, I’ve used both terrible and good brands. If you end up with dense or crumbly coconut flour baked goods, it means that either you have a bad recipe or you are measuring it wrong. To properly measure coconut flour, stir it with a fork and then dip the measuring cup into the fluffed flour, leveling it with the back of a knife. Don’t pack it into the measuring cup.